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Artificial intelligence for real estate: Transforming the sector (in 2024)

March 13, 2024

AI is revolutionizing all sectors, some more than others, but in the medium/long term it is clear that we are going to experience relevant changes in all professions.

In this article we are going to focus on artificial intelligence for real estate agencies. Will we experience big changes this year?

AI has the potential to revolutionize the real estate sector, offering innovative solutions in all aspects: from data analysis to process automation.

AI tools can offer services such as optimizing property searches or viewing virtual tours, which can make your real estate agency stand out from its competition, or on the other hand, leave it behind.

In this post you will discover how AI is going to enhance the real estate sector.

Do not leave with doubt!

Applications of artificial intelligence for real estate

Artificial intelligence is going to be a key aspect in the coming years within the real estate sector, transforming the way in which operations are carried out.

Next, we will explore some of the most notable applications of AI in this area:

1. Data analysis and visualization

Data analysis and visualization

AI’s ability to process large amounts of information and extract patterns and trends has given investors a complete view of the market.

Thanks to AI, it is possible to anticipate client changes and needs, allowing them to make smarter and safer investments.

Additionally, AI-based tools streamline and refine the property search process, making them more efficient and accurate.

Virtual tours and 360º videos are also offered to facilitate viewing the properties and give buyers more reasons to make the purchasing decision.

2. Personalized purchase and sale

Personalized purchase and sale

AI enables personalized buying and selling by collecting data from each client and adapting the property offering to their needs.

In this way, customer satisfaction is improved by receiving personalized recommendations.

AI also optimizes key industry processes, such as bill payment or maintenance and visit scheduling, which reduces errors and increases satisfaction for both employees and customers.

3. Process automation

Process automation

Another important application of AI in the real estate sector is the automation of tasks.

AI makes it possible to automate processes such as invoice payment, contract monitoring and visit management, which speeds up operations and reduces the burden of manual work and, therefore, errors or oversights.

Additionally, automation improves efficiency and productivity in real estate operations.

Innovative customer experience

Artificial intelligence has revolutionized the way in which real estate companies offer an innovative experience to their clients.

Through the use of advanced AI tools, they have managed to improve the way in which clients view properties and close the sales process.

1. Innovative AI tools

artificial intelligence in the real estate sector

AI-based tools offer a wide range of innovative features to improve customer experience in the real estate sector.

These tools include virtual tours and 360º videos, which allow potential buyers to explore properties from the comfort of their homes. This way, clients can get a clearer idea of ​​a property’s features before visiting in person.

Another notable tool is 3D modeling, which allows clients to have a more detailed view of the distribution of spaces and visualize how they would be decorated. This functionality helps customers make more informed decisions and reduces the time and costs associated with in-person visits.

Additionally, AI-powered chatbots offer an interactive way to get quick answers to frequently asked questions about real estate properties, services, and policies.

These chatbots can provide personalized information and guide customers through the entire buying and selling process, providing personalized treatment and improving customer satisfaction.

2. Security in transactions

Security in transactions

Security in transactions is crucial in the real estate sector.

Artificial intelligence has played a critical role in improving security and transparency in real estate transactions.

The use of technologies such as Blockchain and data encryption has made it possible to protect confidential customer information, both financial and personal data.

Additionally, AI-based smart contracts have simplified and streamlined the real estate transaction process.

These automated contracts ensure that the conditions agreed upon between buyers and sellers are met accurately and securely, reducing the possibility of errors and fraud in transactions, providing greater peace of mind for both real estate agencies and clients.

Impact of artificial intelligence on Vidapublica

At Vidapublica we are experts in the field of artificial intelligence and we can help you with the following tasks:

1. Advice on marketing automations

We offer specialized advice on digital marketing automation, helping companies enhance their strategies and achieve optimal results.

Our approach is based on optimizing and personalizing marketing campaigns, maximizing their reach and effectiveness.

With our marketing automation solutions, real estate agencies can save time and resources by automating tasks such as customer tracking, audience segmentation, sending personalized emails, and social media content management.

This allows real estate agencies to optimize their marketing strategies and generate faster and more efficient results.

2. Content for real estate businesses

We are experts in creating content with artificial intelligence for the real estate sector.

As AI experts, we understand the importance of generating relevant and engaging content to attract and retain customers.

Our experience allows us to create high-quality and personalized content, adapted to the needs and preferences of each real estate business.

We use tools like Jasper , Writesonic and ChatGPT to generate property descriptions, blog articles, promotional emails and other types of content, all optimized to improve search engine rankings and increase online visibility.

With our experience in creating content with artificial intelligence, we help real estate companies stand out in a highly competitive market, attracting potential buyers and sellers and generating interest in the services they offer.

IF you think we can help you, do not hesitate to contact us .

Artificial intelligence tools for real estate

In this section we are going to break down the artificial intelligence tools that we use in the real estate sector.


Home by Jasper AI

Jasper is the AI ​​tool I use the most overall.

For this reason, I also use it when I need artificial intelligence for real estate.

Its ability to create unique, updated and SEO-optimized content, ready to rank on Google in a few minutes, makes me choose it when I need product descriptions or articles for a blog.

2. Writesonic

Home Writesonic

Writesonic is an artificial intelligence tool that offers a very complete solution for content marketing and SEO.

This tool makes it very easy to create content that enhances SEO strategies. Additionally, use copywriting techniques to capture the reader’s attention and encourage them to purchase.

It has different functionalities beyond text creation, such as a chatbot, an image or voice generator.

3. ChatGPT

What is ChatGPT?

ChatGPT is the most popular artificial intelligence tool, and if it is the best known by everyone, it is for a reason.

Its free version can help us a lot to perfect texts or generate optimal descriptions to attract users’ attention.

It is also very useful to enhance the user experience or capture leads.


AI is not just a promise or forecast of the future, it is already a reality.

In the real estate sector, artificial intelligence is going to contribute a lot in aspects such as data analysis, which enhances intelligent investments; personalized buying and selling, which improves customer satisfaction or the automation of processes that speeds up real estate operations.

Additionally, the customer experience has become more innovative thanks to tools such as virtual tours, 3D modeling, and interactive chatbots.

Property viewing has never been so exciting and realistic!

Wondering if these changes are coming this year?

The answer is yes!

We are at a key moment of innovation, so if you have a real estate company and have not yet embraced artificial intelligence, we recommend that you do not delay too long.