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Top 12 best sales funnels tools

March 13, 2024

If you are interested in sales funnel tools, congratulations, you are one step ahead of your competitors. In today’s world of digital marketing, a smart strategy is essential for success, and sales funnels can be a valuable tool to achieve your goals.

As an advocate of inbound marketing, the idea of ​​guiding users through a series of steps, offering rich content along the way, leads me to believe that sales funnels are a perfect match for an inbound strategy. However, before making a decision, it is important to understand how these funnels work and evaluate the ease of use of the software.

In this article, we will share our knowledge about a number of sales funnel software and help you select the best tool to meet your needs

The best sales funnels tools

#1. GetResponse


A complete sales funnel tool. With its newly introduced funnel feature, you can now set up everything from social media campaigns to landing pages, webinars, and email automations. You can even sell your products through GetResponse or integrate your account with your existing online store, making it one of the best email marketing services for Shopify in our detailed guide.

The GetResponse Conversion Funnel is a quick and easy software tool to set up, and you can visually see how your leads are filtered thanks to its selection of modern templates. If your business offers webinars, GetResponse could be a great option for you.

Plans And Prices

  • Plus: $59 per month for 1,000 users – $114 per month for 10,000 users

3 users, email marketing, landing pages, webinar, lead and sales funnels, forms and surveys, automations, ecommerce tools, social media ads, templates and images, tracking and reporting, integrated CRM.

  • Professional: $119/month for 1,000 users – $199/month for 10,000 users

All Plus features plus 5 users, unlimited paid webinars, automations and unlimited funnels.

Pros And Cons 

+ Very complete all-in-one service! I really liked the fact that you can see all the stages of your funnel and conversion rates at a glance.

– Because you pay based on the size of your contacts, depending on the number of contacts you have, GetResponse can be very expensive.


system is a feature-rich sales funnel tool. You can use this service to manage your email and automation campaigns, offer online courses, sell physical products, and even set up your own affiliate program. Additionally, will provide you with an 11-page sales funnel template for free.’s interface is well designed and has separate dashboards for your own marketing activities and affiliate marketing, detailing the commissions earned from each seller.

Plans And Prices

Free for 2,000 contacts

3 sales funnels, 1 email campaign and membership site, automation and 1 custom domain.

  • STARTUP: $32.40/month for 5,000 contacts

10 sales funnels, 10 email campaigns and 5 membership sites, automation, and 3 custom domains.

  • WEBINAR: $56.40/month for 10,000 contacts

50 sales funnels, 100 email campaigns and 20 membership sites, automation and 10 custom domains.

  • ENTERPRISE: $116.40/month for 15,000 contacts

Everything unlimited.

Pros And Cons

+ is the only sales funnel tool on this list that offers a freemium plan. This includes almost all the features (in a limited capacity), making it a great deal for small businesses. Starting at $32.40/month, the paid plans are also very affordable compared to other sales funnel software.

+ Good option for those looking for an easy way to set up membership sites, courses, and your own affiliate program as part of your sales funnels.

– I felt like it was missing a setup guide. When you sign up, you’re simply greeted with an empty dashboard, while other sales funnel tools give you a list of actions you need to take to get started. Luckily, there are some helpful videos in the help section.

– The sales funnel templates are a bit vague, although the editor is easy to use and comes with a good range of content elements. Instead, the email builder only allows you to add text, images and buttons.

#3. Kartra


Kartra is a comprehensive platform that combines a landing page and website builder, lead database (CRM), email marketing, automations, opt-in forms, ticketing and live chat, hosting of videos and payment forms, all in one place. 

The checklist in the dashboard makes it easy to get started with Kartra by walking you through each step of creating your sales funnel without feeling overwhelmed. 

By having such a complete offer, you will save money by investing only in one tool, as long as your contact list is not too large. If videos are a key part of your sales funnel, Kartra is a great option as it allows you to host and optimize your videos on their platform, add opt-in forms and call-to-action buttons, and see what potential customers are watching. what videos and for how long.

Plans And Prices

  • Starter: $79 per month billed annually / $99 billed monthly

Up to 2,500 leads, 15,000 emails per month, 50 GB bandwidth per month, host 100 pages, sell 20 products, 2 membership sites, 1 custom domain, connect 1 help desk, and add 1 additional team member.

  • Silver Plan: $149 per month billed annually / $199 billed monthly

Up to 12,500 leads, unlimited emails per month, unlimited bandwidth per month, host unlimited pages, sell unlimited products, unlimited membership sites, 3 custom domains, unlimited helpdesk, Kartra agency.

In case you’re wondering, what is the Katra Agency? It’s a branded email footer that adds your agency’s branding to your clients’ emails. This helps you become known as a provider of high-quality email services.

  • Gold Plan: $229 per month billed annually / $299 billed monthly

Up to 25,000 leads, unlimited emails per month, unlimited bandwidth per month, host unlimited pages, sell unlimited products, unlimited membership sites, 5 custom domains, unlimited helpdesk, Kartra agency.

  • Platinum Plan: $379/month billed annually / $499 billed monthly

Up to 50,000 leads, unlimited emails per month, unlimited bandwidth per month, host unlimited pages, sell unlimited products, unlimited membership sites, unlimited team members, 10 custom domains, unlimited support services, Kartra Agency.

There’s a 30-day money-back guarantee, so you won’t lose anything if you decide it’s not for you. More information

Pros And Cons

+ Personally, I’m a fan of Kartra’s all-in-one platform. Its checklist makes it easy to move through the necessary setup steps and the layout is not overwhelming at all. They also have a training portal with helpful video tutorials.

– From what I have seen so far, it is quite difficult to criticize Kartra’s offer. The only thing I would say is that due to Kartra’s limited list of integrations, if you want to continue using other tools, Kartra may be more of a burden than a solution, although they say they are expanding their list of integrations.

#4. ActiveCampaign

Sales Funnel Tools - activecampaign-profile

ActiveCampaign is an all-in-one email marketing platform that can also be used to build highly effective sales funnels. 

With its easy-to-use form builder, modern templates, and great marketing automation features, you’ll be able to collect leads and guide them through the purchasing process. 

Additionally, ActiveCampaign also has CRM software that includes lead scoring and integration with Facebook Custom Audiences. 

If you want to accept payments, you can integrate ActiveCampaign with a payment processing service like Stripe or Spiffy. 

Although ActiveCampaign does not offer a webinar platform or an affiliate/membership marketing area, it remains our number one tool for all things email marketing after being rigorously tested over the years. 

Overall, most small businesses will find that ActiveCampaign has a good range of features to build complete sales funnels.

Plans And Prices

  • Lite Plan: From $15/month for 500 contacts

Unlimited emails, marketing automation, segmentation

  • Plus Plan: From $70 for 500 contacts

CRM Features, SMS Marketing, Facebook Custom Audiences, Landing Pages

  • Professional Plan: From $187/month for 500 contacts

Website customization, divisional automations, live chat

Advantages And Disadvantages

+ You can automate everything from segmentation and marketing campaigns to contact and deal management. ActiveCampaign has some of the most advanced sales and marketing automation capabilities we’ve seen.

+ Everything can be ultra-personalized with dynamic email and web content. This means that you can show or hide certain content based on custom fields, for example, if they live in a certain city or have purchased a certain product, etc.

– It is not possible to host webinars, although there are several integration options. Does not include affiliate marketing or a partner area.

– It does not have a sales funnel view like other tools on the list.

#5. ClickFunnels

Sales Funnel Tools - activecampaign-profile-clickfunnels-profile

ClickFunnels is a tool designed for entrepreneurs and small businesses looking to create and systematize their online marketing and sales funnels without the need for coding skills. 

Although their marketing strategy may seem excessive, their landing page editor is easy to use and offers useful examples for beginners. 

They also have a pop-up editor and a help button for troubleshooting. However, their templates are not very attractive nor do they inspire much confidence. There are providers on this list that offer higher quality templates.

Plans And Prices

  • Starter plan: $97/month

20 funnels, 100 pages, 20,000 visitors, unlimited contacts, 3 custom domains, A/B split testing, opt-in funnels, all advanced funnels (sales, webinar, membership), order pages and upsell and downsell pages.

You will need to integrate it with your email service provider as email marketing is not included in the standard plan. These are our best options.

  • Etison Suite: $297/month

Everything is unlimited. You also have access to integrated email marketing services, lead scoring, advanced segmentation, and affiliate management software.

Advantages And Disadvantages

+ The funnel builder (where you can see the different steps of your funnel) makes setup quite easy. Its “Cookbook” section is very useful for those who are just starting out or need ideas, as it offers tutorials.

– It would be nice to manage email marketing within the tool, but it’s not worth paying the extra cost for the Etison Suite plan when there are so many affordable email providers. Their landing page templates look very dated and overly salesy, quite similar to their own marketing. Check out these ClickFunnels alternatives.

#6. HubSpot

Sales Funnel Tools - hubspot-funnel

HubSpot has grown significantly in recent years, becoming a market-leading CRM solution. Although initially focused on customer relationship management, its offering has expanded to include high-quality sales funnel tools.

If you’re looking to build effective sales funnels, HubSpot is a great option thanks to its ease of use and power. Additionally, their customer service is highly responsive and helpful, in our experience.

Key features of HubSpot’s sales funnel include:

  • Email campaign builder with a drag and drop interface
  • Landing Page Builder
  • Form Builder
  • CRM software that includes sales pipelines
  • Detailed reports
  • Marketing automation

HubSpot offers excellent customer relationship management capabilities within its sales CRM, which is free to use. With their platform, you can see all the actions related to each contact at a glance, including their lead score and whether they have viewed any documents you have sent them through HubSpot. Additionally, you can configure lifecycle stages and tag leads based on their interest and the stage of the buyer’s journey they are in, giving you a complete view of your sales funnel.

Plans And Prices

  • HubSpot CRM – Free
  • Marketing Hub – Free / $50 / $890 / $3,200/month (price varies depending on number of contacts and features)
  • Sales Hub – Free / $50 / $500 / $1,200/month
  • Service Hub – Free / $50 / $400 / $1,200/month
  • CRM Suite (all products together) – Free / $50 / $1,780 / $5,000/month

Advantages And Disadvantages

+ Custom funnel reports allow you to analyze conversion rates between stages.

+ We found the interface easy to navigate. If we had any problems, their customer service agents responded quickly with helpful information.

– Because HubSpot spreads its features across so many plans (Marketing, Sales, CMS, Service), it is difficult to create an entire sales funnel in just one.

#7. Wishpond

Sales Funnel Tools - wishpond-profile

Wishpond is an intuitive marketing tool that allows you to create landing pages, pop-ups, and social media contests, while handling email automation. It stands out for its wide variety of attractive and easy-to-configure templates, especially if you run giveaways on social networks.

With Wishpond, you can enjoy efficient marketing automation with a wide range of customizable options. It’s also possible to run A/B tests on your newsletters to determine which is most effective. If you already have an email marketing provider like MailChimp or ActiveCampaign, Wishpond makes it easy to integrate with their software.

Plans And Prices

Getting started: $75 per month billed monthly / $49 per month billed annually

Unlimited landing pages, contests and pop-ups on social networks, email campaigns, marketing automation, unlimited user accounts, maximum 1,000 potential customers.

Everything you need: $149/month billed monthly / $99/month billed annually

Everything offered in “Get Started” plus A/B testing, custom CSS and JavaScript, API access, and a limit of 2,500 leads.

Fast growth: $299/month billed monthly / $199/month billed annually

Top-line customer support, free implementation support, 10,000 potential customers.

(Once you get over 10,000 potential customers, prices really start to go up.)

Advantages And Disadvantages

+ The software is very easy to use and offers plenty of attractive templates and advanced automation workflow options. Their Starting Out plan is quite affordable for what it is and their 1,000 contact limit should be enough for small businesses to get started.

– In terms of using it as a sales funnel builder, the ability to see how everything works together is missing, as there is no visual sales funnel builder.

#8. Thrive Suite

Sales Funnel Tools - profile-thrive-themes

Thrive Suite is a pretty complete package. The suite gives you all the features for just $30 per month (paid quarterly) or $19 per month (paid annually).


Signup Forms and Landing Pages with A/B Testing, Conversion Focused WordPress Themes, Visual Drag and Drop Website Builder, Widgets, Headline Optimizer, Scarcity Campaign Builder, Testimonial Plugin, Quiz Builder and online course builder.

Plans And Prices

$30 per month paid quarterly / $19 per month paid annually

25 sites, all plugins and themes.

Pros And Cons

+ Considering everything it includes, the Thrive Suite is very affordable. It seems to be more of a solution for agencies and developers (hence why you can use the features on such a large number of websites). If your business is online courses, it may be a good option.

– Email marketing and automation are missing. Unfortunately, Thrive does not offer a free trial.

#9. Keap (formerly Infusionsoft)

Sales Funnel Tools -keap

Infusionsoft, or rather Keap, as it is called now, offers a fairly complete service. Aimed at small business owners, users can make use of their CRM, marketing automation, landing pages, and reports (top-level plan).

You can integrate Keap with existing tools you use, such as Shopify, Magento, and WordPress.

Plans And Prices

All plans are based on 500 contacts and 1 user, although you can pay extra for more than both.

  • Lite: $79/month

Includes CRM, segmentation, appointments, contact segmentation, business phone line and text messages, invoices and payments, quotes,

  • Pro: $149/month

Advanced automation, recurring payments, landing pages, sales pipeline automation and reporting.

  • Max: $199/month

Pro features plus analytics, lead scoring, checkout pages, and subscription management.

Advantages And Disadvantages

+ Their visual sales funnel builder is easy to use and has many options available.

– Although it is aimed at small businesses, it is priced for medium-sized businesses; In fact, it is one of the most expensive sales funnel software on this list. Plus, 500 contacts isn’t much considering how much you’re paying, and there’s a one-time payment of $499 for coaching.

#10. Leadpages

Tools for Sales Funnels -leadpages-templates

If you are starting out as an entrepreneur, Leadpages is an interesting tool to create your website from scratch. Its drag-and-drop editor lets you easily create mobile-friendly landing pages, alert bars, and popups. 

Although it doesn’t include email marketing software, making it cheaper than other options on the market, it’s easy to integrate. 

The notable thing about this sales funnel tool is that it has no limits on the number of leads you can capture, without additional costs, since all its plans are unlimited.

Plans And Prices

  • Standard: $37 per month billed monthly / $25 billed annually

1 website, unlimited landing pages, popups, alert bars, free custom domain (when billed annually), free hosting, Facebook and Instagram ad builder, weekly group coaching.

  • Pro: $79 per month billed monthly / $48 billed annually

Everything in the Standard plan plus online sales and payments, unlimited A/B testing on landing pages, 10 SMS opt-in campaigns.

  • Advanced: $321 per month billed monthly / $199 billed annually 

Everything in the Pro plan plus advanced integrations, 5 Pro sub-accounts, 50 additional SMS opt-in campaigns, personalized setup assistance and Leadpages virtual workshops.

Advantages And Disadvantages

+ Unlike other sales funnel software providers, you will always pay the same regardless of the number of leads you collect. Their selection of templates is modern and sorted by conversion rate, although it is a very small collection. Setting up your website couldn’t be easier.

– Does not include email marketing software or automations: you will have to integrate with another provider. Their Standard plan is quite reasonable, however, when you compare their offering to others, their features are a bit limited and it is not worth the high price of their Advanced plan.

#11. Landingi

Tools for Sales Funnels-landingi

Landingi focuses on landing pages, which means that although it is possible to create sales funnels with their software, you need to use other tools to do so. 

Additionally, to integrate leads into your automations, you’ll need to integrate landing page software with your email marketing provider (although Landingi allows you to send simple autoresponders). 

Therefore, if you are looking for a complete sales funnel solution, it is best to consider providers like ActiveCampaign. 

However, Landingi offers a wide variety of mobile-responsive landing page templates that are very easy to edit and publish. 

Plus, their customer service is fast and efficient, with live chat available on their dashboard. 

However, it’s important to note that you’ll need to manually integrate each page form with your CRM or email marketing platform, which can be complicated and error-prone.

Plans And Prices

  • Basic: $39 per month billed monthly / $29 billed annually

Unlimited landing pages, leads, traffic, custom domains, and account users. Drag and drop builder, cloud hosting, lead inbox, email, chat and analytics integrations, 150 landing page templates.

  • Create: $59 per month billed monthly / $45 billed annually

All basic features plus 50 premium templates, custom fonts, 5000 free image library, 600 free icon library, videos and background images and lightboxes.

  • Automate: $79/month billed monthly / $59 billed annually

All features Create more Zapier integrations, CRM integration, A/B testing, autoresponder and campaign scheduler.

Advantages And Disadvantages

+ Very good selection of modern looking templates that look like they would convert well. Not a bad price for a landing page builder.

– The automatic responses sent through Landingi are very basic. It also took me a long time to find where to edit them as the section is hidden within the form settings, as are the integrations. When it comes to sales funnels, Landingi is a bit limited – it would be better to go with a sales funnel software platform like Kartra or Clickfunnels.

#12. Instapage

Tools for Sales Funnels-instapage

Instapage is a landing page builder that can be used as part of your sales funnel. 

It says you could see a 400% increase in conversions using its software by making use of its conversion-optimized templates, based on use cases and sophisticated A/B testing. 

This is great for businesses that only need landing pages, however, when it comes to sales funnel software, there are other, more comprehensive options available. At $129 a month, it’s a bit pricey.

Plans And Prices

Core: $129 per month / $99 billed annually

89 templates, integrations, A/B testing, heat maps, conversion analysis and forms. 30,000 unique visitors, 30 published landing pages, 5 sub-accounts and 5 team members.

Company: Personalized offer based on needs

Everything in Core plus editable global blocks (used in the editor), AMP pages and experiences, guaranteed uptime, professional page launch services, page migration services, dedicated CSM, custom fonts and custom feature implementation.

Advantages And Disadvantages

+ For a landing page editor it is quite complete. Heatmaps are a good feature to see how your users behave on the page, which can help you improve page performance.

– If you are looking for something more than a landing page builder then Instapage is not for you. There are much more complete packages on this sales funnel software list. Also, it’s not the cheapest – you might be better off opting for Landingi.


Pick a tool and get going

Whether you’re just learning how to create a sales funnel or you’re ready to scale your funnel growth, at the end of the day, choosing software to sell your products and services is paramount. But don’t get overwhelmed by all the options out there.

Remember that there will always be shiny new software you can try. But no tool will solve the biggest problem of all: Getting started. It is much more important to choose a good enough solution and launch your business than to have the perfect sales funnel software but nothing to sell.