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What is ChatGPT and how to use it correctly (in 2024)

March 24, 2024

We have all heard the word ChatGPT on countless occasions, but do we really know what it is?

ChatGPT is, without a doubt, the best-known artificial intelligence in the world and you have surely heard of it or even used it at some point, but…

Do we know the real possibilities of ChatGPT? Do we differentiate between the free version and the paid version? Are there other AI tools that can help us besides ChatGPT?

In this article we are going to explain all this… and much more!

Join us to discover all the secrets of ChatGPT.

What is ChatGPT?

ChatGPT is an AI-based chat system developed by OpenAI that uses the GPT-3.5 language model to maintain conversations and answer questions accurately and consistently.

What is ChatGPT?

It has the ability to generate high-quality translations and texts. In fact, it can be very difficult to differentiate a text generated by artificial intelligence and another written by a person.

Additionally, we would like to highlight this tool’s ability to learn from previous conversations to make personalized recommendations and responses.

ChatGPT is an excellent option for companies or professionals who want to improve customer service and increase user satisfaction while increasing productivity.

10 Advantages of ChatGPT

The advantages that make ChatGPT stand out from other artificial intelligence systems are:

✅ Save time and money in multiple processes.

✅ Answer questions accurately and coherently.

✅ Provides instant responses.

✅ Reduces the possibility of errors in our daily lives.

✅ Generates a human conversation tone.

✅ Allows you to manage several conversations simultaneously.

✅ Boosts efficiency and productivity in various areas.

✅ Offers a great user experience.

✅ He is an expert in many topics: programming, cybersecurity, customer service, general knowledge…

✅ It has a very complete free version, without time limitations on use.

How to use ChatGPT

ChatGPT has a very intuitive interface and the process to start using it is very simple.

If you have not yet accessed ChatGPT, enter this link and follow our help.

Through these steps you will be able to make the most of this artificial intelligence tool.

1. Create your account on OpenAI

Log in ChatGPT

If you are not registered, the first thing to do is create a free OpenAI account here .

We can log in with a Google, Microsoft, Apple account or email address.

ChatGPT Registration

If we decide to access via email, we will be asked for a password to confirm the account.

2. Sign in and start using ChatGPT

Once you’ve created your account and logged in, you’ll be able to log into ChatGPT whenever you want and you’ll be ready to start having conversations with the artificial intelligence.

ChatGPT interface

3. Explore the possibilities and adapt to the tool

It is advisable to explore the various functionalities that ChatGPT offers to discover its full capabilities.

You can ask him to explain anything to you and we encourage you to ask whatever you need, because if you ask the question properly, you will get a very useful answer.

Additionally, ChatGPT may be asked to generate or respond about:

  • Articles
  • Summaries
  • Translations
  • Lines of code
  • Poems
  • Jokes
  • Song lyrics
  • Definitions
  • Doubts with languages
  • Trips
  • Buying Tips
  • Explanations on theory
  • And much more!

As we get to know the tool, it is advisable to explore different types of requests and questions to get the most out of ChatGPT and discover its responsiveness, since depending on how we ask the questions, it will respond in one way or another.

Finally, we must keep in mind that all conversations are recorded and can be reviewed by OpenAI developers, so it is important to maintain responsible and legal use of the tool.

ChatGPT price, is it free?

When talking about the price of ChatGPT, it is important to note that it is not a free tool.

Although OpenAI offers a free version of ChatGPT, there are limitations in terms of functionality and access.

The free version of ChatGPT does not provide access to all the advanced features and capabilities of artificial intelligence.

ChatGPT Plan

For users who want a more complete experience and take full advantage of ChatGPT’s capabilities, OpenAI offers paid subscriptions that provide access to more advanced versions of ChatGPT, such as GPT-4.

The price of the ChatGPT Plus Plan is $20 per person per month, while the Enterprise Plan adapts to the company’s conditions, so we must contact them to agree on them.

ChatGPT-4 vs ChatGPT-3.5

GPT-4, OpenAI’s new artificial intelligence language model, has marked a significant evolution compared to its predecessor, GPT-3.5.

This evolution represents a notable improvement in multiple key aspects.

Among the most notable differences, we highlight that GPT-4 introduces multimodal capacity, allowing both images and texts to be processed, something that its previous version did not achieve. This means it can analyze any image, from screenshots to frames, expanding its usefulness beyond text.

Additionally, GPT-4 has significantly reduced “AI hallucinations,” offering more objective and realistic responses, resulting in more human-like performance in problem-solving.

Another key improvement is that GPT-4 better retains and remembers the context of conversations, resulting in more consistent and accurate interactions. It has also enriched its text processing capabilities, as it can now summarize and respond to longer texts without breaking them up.

In short, GPT-4 represents a significant leap toward more advanced AI, with multimodal capabilities, improvements in creativity, security, context retention capabilities, and text processing. These advances open new opportunities in fields such as creativity, virtual assistance and complex problem solving, showing the constantly expanding potential of artificial intelligence, although it is clear that there is still room for progress.

It is evident that the technology in the paid plans is better, but these are the main differences between the different ChatGPT plans:

ChatGPT Price

3 Alternatives to ChatGPT

ChatGPT is a powerful artificial intelligence tool, but there are other options on the market that can also be very interesting.

Here we present the top 3 alternatives to ChatGPT.

#1. ChatGPT vs Jasper

Home by Jasper AI

Jasper is an artificial intelligence tool that offers a wide variety in generating SEO optimized content.

This tool not only focuses on producing quick results, but also seeks to improve the effectiveness of our strategies and campaigns, aiming to achieve better results in terms of positioning and performance on Google. offers considerable time savings when generating original and updated content, allowing easy editing of text within the tool itself with the help of its artificial intelligence.

Additionally, it can generate content in more than 30 languages ​​and integrates with platforms such as WordPress, Mailchimp, and Google Docs.

That is, Jasper has different possibilities than ChatGPT and depending on what we are going to do we will opt for one or the other.

We must also take into account that they can be complementary on many occasions.

In this link you can read a complete review of Jasper.

#2. ChatGPT vs Writesonic

Home Writesonic

Writesonic is another interesting alternative to ChatGPT.

It is one of the first artificial intelligence tools that focuses on generating quality content, ready to position on Google.

While ChatGPT focuses on specifically following our directions, Writesonic stands out for its writing and SEO content idea generation capabilities.

This tool uses artificial intelligence techniques to help users create engaging content for blogs, web pages, ads, and more.

Writesonic also offers features like eye-catching title generation and automatic grammar correction.

In addition, it should be noted that it uses illustrations from recognized image banks such as Pixabay or FreeImages to complement the generated content.

#3. ChatGPT vs interface is another tool other than ChatGPT that can help us in our daily lives.

Its main function is the generation of creative and persuasive texts for marketing and advertising campaigns.

It offers support for more than 95 languages, more than 90 predefined message templates, 8 narrative styles and the possibility of creating unlimited brand voices, speeds up the creation of marketing texts and uses GPT-4 technology, does that sound familiar?


ChatGPT is a great option for having conversations and performing various language-related tasks, but it is important to consider the available alternatives: Jasper, Writesonic and offer specialized approaches and unique features that may be of interest for different needs and objectives. .

When evaluating alternatives, it is advisable to consider the desired functionality, the type of content to be generated and the specific advantages that each tool offers in the field of natural language and text generation.


Here are some questions you probably have about the free AI tool.

How to enter ChatGPT?

To access ChatGPT, you need to visit the OpenAI website. From there, you will have access to the ChatGPT interface and you can start using it. It does not require being part of a specific segment or having to pay a subscription to use it. The platform will allow you to start a conversation with the artificial intelligence and ask it questions related to the topics you want.

Does ChatGPT work in Spanish?

Yes, ChatGPT works perfectly in Spanish. Although the tool’s interface is in English, artificial intelligence is capable of understanding and contextualizing conversations in different languages, including Spanish. You can interact with ChatGPT and ask it questions in one language and you will receive answers in the same language. It is important to keep in mind that the accuracy and fluency of the answers may vary depending on the language used.

Is ChatGPT useful for SEO?

Yes, ChatGPT can be a useful tool for SEO positioning. You can use this artificial intelligence to get information and suggestions related to search engine optimization. For example, you can ask questions about keyword strategies, content improvement, or even generate ideas to create quality content. However, it is important to remember that ChatGPT does not replace SEO experts nor is it the best tool for it, so it should be used as a complement to the overall optimization strategy.

These are some content with which ChatGPT can help us with SEO:

  • I can use ChatGPT to get relevant keyword ideas for my website.
  • How can I improve my content to be more visible on search engines.
  • What strategies can I implement to increase organic traffic to my website.
  • ChatGPT can help me understand how search engine algorithms work.
  • What SEO tools ChatGPT recommends to analyze the competition.

On the other hand, ChatGPT does not work adequately for Keyword Research, keyword monitoring or Link Building.


Without a doubt, ChatGPT is one of the most powerful artificial intelligence tools today .

It has unique advantages and from my point of view it is the best chatbot we can find.

That is, in its strengths, it is difficult to compete against ChatGPT, but as an SEO tool or as a tool for generating SEO content ready to position on Google, it has other alternatives that we must study.

We invite you to subscribe to our newsletter if you want to join us in the best artificial intelligence community in Spanish.